DIRECTOR OF STORYTELLING + CREATIVE SUPERHERO
Rob was fortunate enough to discover his passion for music at an early age. He gravitated towards the power and emotions that music can bring about when listening. This passion lead him into the world of music licensing as the third employee of a music licensing start up where he developed his “get it done” working style. Among multiple hats worn at an early start-up, his main objective was focusing on building an artist community that appeals to some of the world’s largest brands and networks.
During the 8+ years at that licensing agency, Rob continuously used the power of independent artists to amplify global and national campaigns for Coca-Cola, Hasbro, Fanta, Airbnb, Dasani & more. This not only proved his ability to connect the dots between artists and brands but it strengthened the love for what music can do emotionally to consumers.